Personal evangelism is ‘information in high definition’

Some forms of media and communication inherently transmit information in high definition, where what’s being communicated is right in your face. Uncertainty is resolved immediately and thoroughly. The media yells at you, like a newspaper or an action movie: it doesn’t hold back. There’s no guesswork or participation required on your part. McLuhan calls this “Hot” media. —Alex Danco

Personal evangelism, face to face, is “information in high definition” where “uncertainty is resolved immediately and thoroughly.” There is no substitute for it. Continue reading “Personal evangelism is ‘information in high definition’”